Data Brokers Know Where & Who You Are!

In the USA 10 major data brokers have data on individuals’ demographic characteristics (from race to gender to income level) and political preferences and beliefs (including support for the NAACP, ACLU, Planned Parenthood, and the National LGBTQ Task Force), and on current US government and military personnel. Several of these firms also market: Americans’ geo-locations. How big is this you think in Europe? What is the threat to civil rights, national security and democracy?