The technofeudalist model involves establishing a monopoly position and using sophisticated data extraction to secure it. Google, Facebook, Microsoft, and Amazon — have turned the slippery slope of digital surveillance into a hamster wheel, a new self-perpetuating system of exploitation. Not only does the tech oligopoly seamlessly record our preferences, habits, and choices, it also uses that data to guide our future choices, rendering us increasingly useful to the tech companies and useless to ourselves.