YouTube and TikTok track users’ personal data more than any other social media apps. A recent study found that YouTube, which is owned by Google, mostly collects your personal data for its own purposes — like tracking your online search history, or even your location, to serve you relevant ads. But TikTok, which is owned by Chinese tech giant ByteDance, mostly allows third-party trackers to collect your data — and from there, it’s hard to say what happens with it.