Meta was fined with €390M (210 million and €180 million fines for Facebook and Instagram) and accused the company of lacking proper legal grounds to process millions of Europeans’ with its data-fueled advertising model. Meta trongly disagree with the DPC’s final decision, and believes to fully comply with GDPR by relying on Contractual Necessity for behavioural ads given the nature of our services. As a result, we will appeal the substance of the decision.” The decision also ensures a level playing field with other advertisers that also need to get opt-in consent.
